'We are familiar with scientific thinking and value it highly - so we tend to presume that it is all there is to thinking (presume that all other "forms of thought" are approximations, at best, to the ideal of scientific thought). But this is not accurate. Thinking also and more fundamentally is specification of value, specification of implication for behavior.' -Jordan Peterson, Maps of Meaning
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Persuasion Through Moral Arguments

Being persuasive in a political discussion may be easier than you think. All you have to do is listen for the right cues.