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Things John Mueller Said

by Ethan Glover, Sat, Dec 23, 2017 - (Edited) Wed, Jan 10, 2018

Table of Contents

Does X affect SEO?

Having multiple 404 errors on a website won't harm your SEO. [5]

Having multiple H1 tags on a single page does not affect SEO. [6]

Referencing high-quality sites does not influence how Google judges your content. Quality links are only taken into consideration within the context of everything else as a whole. [5]

The use of a subdomain vs subfolder does not affect the SEO of a website. [1]

Previous manual actions do not affect current SEO. However, there is no guarantee that your site will got back to the exact spot it was before, rankings are always changing. [2][5]

Google does look at keywords in URL's. But it's such a small factor that is won't have a visible effect. Mueller recommends using clean URL's for the sake of users. [4]

If you use the wrong code for structured data markup, Google will ignore it. [5]

The location of content on a page can determine how much importance Google gives it. [5]

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SERPs

If you're seeing a lot of fluctuations in keyword positions on Google, this could mean Googlebot is having trouble deciding between you and a competitor. Improving site quality will help your SERPs stabilize over your competitors. [4]

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Technical

Search console views subdomains as separate properties.. You need to verify and track their performance separately. [1]

Google does not use crawl-delay in your robots file. They look at server errors and speed to automatically make that determination. [3]

You can canonicalize top-level URLs. If you have an article series and want to canonicalize the first page. In that case, other pages will not be indexed. [4]

The canonical tag should not point to various languages. This will cause the canonicalized landscape to be the only page that gets indexed. Instead, use the hreflang tag. [5]

Directory sites are not considered doorway pages. Doorway pages are multiple pages or URLs pointing to the same content. [5]

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  1. Subdomain or subfolder, which is better for SEO?
  2. Do fixed penalties affect SEO?
  3. Is a crawl-delay rule ignored by Googlebot?
  4. Google Webmaster Office Hours 9/8/17
  5. Google Webmaster Office Hours 12/4/15
  6. My site's template has multiple H1 tags

More: Tips From John Mueller 9/8/17 - 8 Tips From John Mueller - 12/04/15